Customer Education Strategy
“Training is not just about the product, it’s about getting the user to their desired outcome.” – Lincoln Murphy, Founder and Principal at Sixteen Ventures
If you’re just starting out on your customer education strategy, or looking to reinvigorate an existing program — I’m here to help. Having built successful customer education programs I know the pitfalls and more importantly the success it can bring! If you know you need customer education but don’t know where to start, let’s talk!
Education & Training
“The mediocre teacher tells. The good teacher explains. The superior teacher demonstrates. The great teacher inspires.” — William Arthur Ward , Author
Need to get yourself or your team up to speed? Here are some of my post popular trainings:
- Data Analytics
- Data Visualization
- Tealium AudienceStream
- Tealium Tag Management
Instructional Design
“Boring and effective are mutually exclusive attributes in learning.” — Michael Allen, Chairman & CEO, Allen Ventures
Do your team and/or your customers need training on your product, platform or service? If you’re struggling to package information and knowledge into impactful training, I can partner with you to outline, design and create your courses.
Information Architecture Strategy & Design
“But good information architecture can do more than just help people find objects and information. It can empower people by making it easier for them to learn and make better decisions.” — Donna Spencer
Somebody really said that me. Nobody reads product documentation like a novel and nearly everyone starts with the product documentation when they are trying to figure it out. Both things can be and are true. If you don’t know how structure your product knowledge and just know that you need it, I can help you set the information architecture and even provide technical writing services.